{"id":832,"date":"2025-06-09T13:01:20","date_gmt":"2025-06-09T13:01:20","guid":{"rendered":"https:\/\/tlmbusinessschool-ci.com\/\/?page_id=832"},"modified":"2026-05-05T14:44:00","modified_gmt":"2026-05-05T14:44:00","slug":"licence-marketing-et-communication-digitale","status":"publish","type":"page","link":"https:\/\/tlmbusinessschool-ci.com\/index.php\/licence-marketing-et-communication-digitale\/","title":{"rendered":"DUT\/Licence Marketing et communication Digitale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"832\" class=\"elementor elementor-832\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731cb84c e-con-full e-flex e-con e-parent\" data-id=\"731cb84c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e895fe e-con-full e-flex e-con e-child\" data-id=\"43e895fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3332a732 elementor-widget elementor-widget-heading\" data-id=\"3332a732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DUT\/Licence Professionnelle en Marketing et communication Digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcec0a7 elementor-widget elementor-widget-heading\" data-id=\"dcec0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BAC + 3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1fe0e6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1fe0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ce0b2 elementor-widget elementor-widget-text-editor\" data-id=\"c7ce0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Cette licence ou DUT forme des professionnels capables de concevoir et de mettre en \u0153uvre <strong>des strat\u00e9gies de communication et de marketing digital<\/strong> adapt\u00e9es aux entreprises modernes. Elle aborde l\u2019ensemble des leviers du num\u00e9rique : r\u00e9seaux sociaux, publicit\u00e9 en ligne, SEO, marketing d\u2019influence, etc.<\/p><p data-pm-slice=\"1 1 []\"><strong>\u00c0 qui s&rsquo;adresse cette formation ?<\/strong><br \/>Elle est destin\u00e9e aux titulaires d\u2019un Bac+2 en communication, marketing, commerce ou \u00e9quivalent, ainsi qu\u2019aux professionnels du secteur d\u00e9sireux d\u2019actualiser leurs comp\u00e9tences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be88743 e-flex e-con-boxed e-con e-parent\" data-id=\"be88743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eae79e e-con-full e-flex e-con e-child\" data-id=\"0eae79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b238d1f e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b238d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"186879263\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1868792631\" data-tab-title-id=\"e-n-tab-title-1868792631\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1868792631\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tObjectifs de la formation \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792632\" data-tab-title-id=\"e-n-tab-title-1868792632\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792632\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConditions d'acc\u00e8s\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792633\" data-tab-title-id=\"e-n-tab-title-1868792633\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792633\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tProgramme d\u00e9taill\u00e9\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792634\" data-tab-title-id=\"e-n-tab-title-1868792634\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792634\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tD\u00e9bouch\u00e9s professionnels\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1868792631\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792631\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5966e2f e-con-full e-flex e-con e-child\" data-id=\"5966e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9929d3 e-flex e-con-boxed e-con e-child\" data-id=\"f9929d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91381a6 elementor-widget elementor-widget-text-editor\" data-id=\"91381a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Concevoir des campagnes marketing sur les canaux num\u00e9riques.<\/p><\/li><li><p>Ma\u00eetriser les outils et plateformes digitales.<\/p><\/li><li><p>D\u00e9velopper l\u2019image de marque sur internet.<\/p><\/li><li><p>Optimiser le r\u00e9f\u00e9rencement et la visibilit\u00e9 en ligne.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792632\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792632\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-fa009f2 e-con-full e-flex e-con e-child\" data-id=\"fa009f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9cde43e e-flex e-con-boxed e-con e-child\" data-id=\"9cde43e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435e584 elementor-widget elementor-widget-text-editor\" data-id=\"435e584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>\u00catre titulaire d\u2019un Bac+2.<\/p><\/li><li><p>\u00c9tude de dossier.<\/p><\/li><li><p>Entretien de motivation.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792633\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792633\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-8404e6b e-con-full e-flex e-con e-child\" data-id=\"8404e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d98b8b e-flex e-con-boxed e-con e-child\" data-id=\"9d98b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16480 elementor-widget elementor-widget-text-editor\" data-id=\"1c16480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\" data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p><strong>Fondamentaux du marketing digital<\/strong><\/p><\/li><li><p><strong>Communication digitale et storytelling<\/strong><\/p><\/li><li><p><strong>Strat\u00e9gies de contenu et blogging<\/strong><\/p><\/li><li><p><strong>R\u00e9seaux sociaux et community management<\/strong><\/p><\/li><li><p><strong>R\u00e9f\u00e9rencement SEO\/SEA<\/strong><\/p><\/li><li><p><strong>Publicit\u00e9 digitale (Facebook Ads, Google Ads)<\/strong><\/p><\/li><li><p><strong>Email marketing et automation<\/strong><\/p><\/li><li><p><strong>Stage et projet de fin d\u2019\u00e9tudes<\/strong><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792634\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792634\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7569d9e e-con-full e-flex e-con e-child\" data-id=\"7569d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e666fd1 e-flex e-con-boxed e-con e-child\" data-id=\"e666fd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38db515 elementor-widget elementor-widget-text-editor\" data-id=\"38db515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-spread=\"false\" data-pm-slice=\"3 3 []\"><li><p>Charg\u00e9(e) de communication digitale.<\/p><\/li><li><p>Community Manager.<\/p><\/li><li><p>Responsable marketing digital.<\/p><\/li><li><p>Consultant en strat\u00e9gie digitale.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DUT\/Licence Professionnelle en Marketing et communication Digitale BAC + 3 Cette licence ou DUT forme des professionnels capables de concevoir et de mettre en \u0153uvre des strat\u00e9gies de communication et de marketing digital adapt\u00e9es aux entreprises modernes. Elle aborde l\u2019ensemble des leviers du num\u00e9rique : r\u00e9seaux sociaux, publicit\u00e9 en ligne, SEO, marketing d\u2019influence, etc. \u00c0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-832","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/comments?post=832"}],"version-history":[{"count":11,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/832\/revisions"}],"predecessor-version":[{"id":1112,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/832\/revisions\/1112"}],"wp:attachment":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/media?parent=832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}