{"id":840,"date":"2025-06-13T21:19:04","date_gmt":"2025-06-13T21:19:04","guid":{"rendered":"https:\/\/tlmbusinessschool-ci.com\/\/?page_id=840"},"modified":"2026-05-05T14:45:32","modified_gmt":"2026-05-05T14:45:32","slug":"licence-marketing-et-gestion-des-ventes","status":"publish","type":"page","link":"https:\/\/tlmbusinessschool-ci.com\/index.php\/licence-marketing-et-gestion-des-ventes\/","title":{"rendered":"DUT\/Licence Marketing et Gestion des ventes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"840\" class=\"elementor elementor-840\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731cb84c e-con-full e-flex e-con e-parent\" data-id=\"731cb84c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e895fe e-con-full e-flex e-con e-child\" data-id=\"43e895fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3332a732 elementor-widget elementor-widget-heading\" data-id=\"3332a732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DUT\/Licence Professionnelle en Marketing et Gestion des ventes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcec0a7 elementor-widget elementor-widget-heading\" data-id=\"dcec0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BAC + 3<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1fe0e6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1fe0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ce0b2 elementor-widget elementor-widget-text-editor\" data-id=\"c7ce0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Cette licence ou DUT forme des <strong>professionnels op\u00e9rationnels en marketing et en gestion commerciale<\/strong>. Elle pr\u00e9pare les \u00e9tudiants \u00e0 ma\u00eetriser les techniques de vente, de n\u00e9gociation, de gestion de la relation client et d\u2019\u00e9laboration de plans marketing.<\/p><p data-pm-slice=\"1 1 []\"><strong>\u00c0 qui s&rsquo;adresse cette formation ?<\/strong><br \/>Elle est destin\u00e9e aux titulaires d\u2019un Bac+2 en commerce, marketing, gestion ou \u00e9quivalent, et aux professionnels souhaitant renforcer leurs comp\u00e9tences commerciales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be88743 e-flex e-con-boxed e-con e-parent\" data-id=\"be88743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eae79e e-con-full e-flex e-con e-child\" data-id=\"0eae79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b238d1f e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b238d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"186879263\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1868792631\" data-tab-title-id=\"e-n-tab-title-1868792631\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1868792631\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tObjectifs de la formation \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792632\" data-tab-title-id=\"e-n-tab-title-1868792632\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792632\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConditions d'acc\u00e8s\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792633\" data-tab-title-id=\"e-n-tab-title-1868792633\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792633\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tProgramme d\u00e9taill\u00e9\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792634\" data-tab-title-id=\"e-n-tab-title-1868792634\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792634\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tD\u00e9bouch\u00e9s professionnels\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1868792631\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792631\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5966e2f e-con-full e-flex e-con e-child\" data-id=\"5966e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9929d3 e-flex e-con-boxed e-con e-child\" data-id=\"f9929d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91381a6 elementor-widget elementor-widget-text-editor\" data-id=\"91381a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3731\" data-end=\"3785\"><p data-start=\"3733\" data-end=\"3785\">\u00c9laborer un plan d\u2019action marketing et commercial.<\/p><\/li><li data-start=\"3786\" data-end=\"3842\"><p data-start=\"3788\" data-end=\"3842\">Ma\u00eetriser les techniques de vente et de n\u00e9gociation.<\/p><\/li><li data-start=\"3843\" data-end=\"3890\"><p data-start=\"3845\" data-end=\"3890\">G\u00e9rer et fid\u00e9liser un portefeuille clients.<\/p><\/li><li data-start=\"3891\" data-end=\"3935\"><p data-start=\"3893\" data-end=\"3935\">Utiliser des outils d\u2019analyse commerciale.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792632\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792632\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-fa009f2 e-con-full e-flex e-con e-child\" data-id=\"fa009f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9cde43e e-flex e-con-boxed e-con e-child\" data-id=\"9cde43e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435e584 elementor-widget elementor-widget-text-editor\" data-id=\"435e584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3964\" data-end=\"4009\"><p data-start=\"3966\" data-end=\"4009\">Bac+2 en commerce, marketing, ou gestion.<\/p><\/li><li data-start=\"4010\" data-end=\"4042\"><p data-start=\"4012\" data-end=\"4042\">\u00c9tude de dossier et entretien.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792633\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792633\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-8404e6b e-con-full e-flex e-con e-child\" data-id=\"8404e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d98b8b e-flex e-con-boxed e-con e-child\" data-id=\"9d98b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16480 elementor-widget elementor-widget-text-editor\" data-id=\"1c16480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li data-start=\"4071\" data-end=\"4114\"><p data-start=\"4074\" data-end=\"4114\"><strong data-start=\"4074\" data-end=\"4112\">Techniques de vente et n\u00e9gociation<\/strong><\/p><\/li><li data-start=\"4115\" data-end=\"4146\"><p data-start=\"4118\" data-end=\"4146\"><strong data-start=\"4118\" data-end=\"4144\">Marketing op\u00e9rationnel<\/strong><\/p><\/li><li data-start=\"4147\" data-end=\"4191\"><p data-start=\"4150\" data-end=\"4191\"><strong data-start=\"4150\" data-end=\"4189\">Gestion de la relation client (CRM)<\/strong><\/p><\/li><li data-start=\"4192\" data-end=\"4232\"><p data-start=\"4195\" data-end=\"4232\"><strong data-start=\"4195\" data-end=\"4230\">Analyse et pr\u00e9vision des ventes<\/strong><\/p><\/li><li data-start=\"4233\" data-end=\"4270\"><p data-start=\"4236\" data-end=\"4270\"><strong data-start=\"4236\" data-end=\"4268\">Comportement du consommateur<\/strong><\/p><\/li><li data-start=\"4271\" data-end=\"4312\"><p data-start=\"4274\" data-end=\"4312\"><strong data-start=\"4274\" data-end=\"4310\">Strat\u00e9gie commerciale multicanal<\/strong><\/p><\/li><li data-start=\"4313\" data-end=\"4356\"><p data-start=\"4316\" data-end=\"4356\"><strong data-start=\"4316\" data-end=\"4354\">Projet de d\u00e9veloppement commercial<\/strong><\/p><\/li><li data-start=\"4357\" data-end=\"4383\"><p data-start=\"4360\" data-end=\"4383\"><strong data-start=\"4360\" data-end=\"4383\">Stage en entreprise<\/strong><\/p><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792634\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792634\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7569d9e e-con-full e-flex e-con e-child\" data-id=\"7569d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e666fd1 e-flex e-con-boxed e-con e-child\" data-id=\"e666fd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38db515 elementor-widget elementor-widget-text-editor\" data-id=\"38db515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"4418\" data-end=\"4441\"><p data-start=\"4420\" data-end=\"4441\">Charg\u00e9 de client\u00e8le<\/p><\/li><li data-start=\"4442\" data-end=\"4468\"><p data-start=\"4444\" data-end=\"4468\">Responsable des ventes<\/p><\/li><li data-start=\"4469\" data-end=\"4492\"><p data-start=\"4471\" data-end=\"4492\">Assistant marketing<\/p><\/li><li data-start=\"4493\" data-end=\"4514\"><p data-start=\"4495\" data-end=\"4514\">Technico-commercial<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DUT\/Licence Professionnelle en Marketing et Gestion des ventes BAC + 3 Cette licence ou DUT forme des professionnels op\u00e9rationnels en marketing et en gestion commerciale. Elle pr\u00e9pare les \u00e9tudiants \u00e0 ma\u00eetriser les techniques de vente, de n\u00e9gociation, de gestion de la relation client et d\u2019\u00e9laboration de plans marketing. \u00c0 qui s&rsquo;adresse cette formation ?Elle est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-840","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/comments?post=840"}],"version-history":[{"count":14,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/840\/revisions"}],"predecessor-version":[{"id":1119,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/840\/revisions\/1119"}],"wp:attachment":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/media?parent=840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}