{"id":889,"date":"2025-06-13T22:06:51","date_gmt":"2025-06-13T22:06:51","guid":{"rendered":"https:\/\/tlmbusinessschool-ci.com\/\/?page_id=889"},"modified":"2025-06-13T22:12:30","modified_gmt":"2025-06-13T22:12:30","slug":"master-marketing-et-communication-digitale","status":"publish","type":"page","link":"https:\/\/tlmbusinessschool-ci.com\/index.php\/master-marketing-et-communication-digitale\/","title":{"rendered":"Master Marketing et communication Digitale"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"889\" class=\"elementor elementor-889\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731cb84c e-con-full e-flex e-con e-parent\" data-id=\"731cb84c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e895fe e-con-full e-flex e-con e-child\" data-id=\"43e895fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3332a732 elementor-widget elementor-widget-heading\" data-id=\"3332a732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master Professionnel en Marketing et communication Digitale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcec0a7 elementor-widget elementor-widget-heading\" data-id=\"dcec0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BAC + 5<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1fe0e6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1fe0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ce0b2 elementor-widget elementor-widget-text-editor\" data-id=\"c7ce0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Le Master en Marketing et Communication Digitale de TML Business School est un programme strat\u00e9gique qui forme <strong>les futurs leaders du digital<\/strong>. \u00c0 l\u2019\u00e8re de la transformation num\u00e9rique, les entreprises ont besoin d\u2019experts capables d\u2019imaginer, de d\u00e9ployer et de piloter des strat\u00e9gies digitales multicanal. Ce programme vous pr\u00e9pare \u00e0 comprendre en profondeur les comportements des consommateurs, \u00e0 exploiter la data marketing et \u00e0 ma\u00eetriser les nouveaux leviers de la communication digitale.<\/p><p data-pm-slice=\"1 1 []\"><strong>\u00c0 qui s&rsquo;adresse cette formation ?<\/strong><\/p><p data-start=\"790\" data-end=\"816\">Ce programme s\u2019adresse :<\/p><ul data-start=\"817\" data-end=\"1113\"><li data-start=\"817\" data-end=\"921\"><p data-start=\"819\" data-end=\"921\">Aux titulaires d\u2019un <strong data-start=\"839\" data-end=\"857\">Bac+3 ou Bac+4<\/strong> en marketing, communication, gestion, commerce ou \u00e9quivalent.<\/p><\/li><li data-start=\"922\" data-end=\"1004\"><p data-start=\"924\" data-end=\"1004\">Aux professionnels du secteur souhaitant \u00e9voluer vers des postes strat\u00e9giques.<\/p><\/li><li data-start=\"1005\" data-end=\"1113\"><p data-start=\"1007\" data-end=\"1113\">\u00c0 toute personne d\u00e9sirant se sp\u00e9cialiser dans le pilotage de la transformation digitale des organisations.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be88743 e-flex e-con-boxed e-con e-parent\" data-id=\"be88743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eae79e e-con-full e-flex e-con e-child\" data-id=\"0eae79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b238d1f e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b238d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"186879263\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1868792631\" data-tab-title-id=\"e-n-tab-title-1868792631\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1868792631\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tObjectifs de la formation \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792632\" data-tab-title-id=\"e-n-tab-title-1868792632\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792632\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConditions d'acc\u00e8s\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792633\" data-tab-title-id=\"e-n-tab-title-1868792633\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792633\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tProgramme d\u00e9taill\u00e9\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792634\" data-tab-title-id=\"e-n-tab-title-1868792634\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792634\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tD\u00e9bouch\u00e9s professionnels\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1868792631\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792631\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5966e2f e-con-full e-flex e-con e-child\" data-id=\"5966e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9929d3 e-flex e-con-boxed e-con e-child\" data-id=\"f9929d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91381a6 elementor-widget elementor-widget-text-editor\" data-id=\"91381a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1151\" data-end=\"1210\"><p data-start=\"1153\" data-end=\"1210\">Comprendre et analyser les enjeux du marketing digital.<\/p><\/li><li data-start=\"1211\" data-end=\"1282\"><p data-start=\"1213\" data-end=\"1282\">D\u00e9velopper des strat\u00e9gies de communication digitales orient\u00e9es ROI.<\/p><\/li><li data-start=\"1283\" data-end=\"1370\"><p data-start=\"1285\" data-end=\"1370\">Ma\u00eetriser les outils et technologies num\u00e9riques (SEO, SEA, Data, CRM, automation\u2026).<\/p><\/li><li data-start=\"1371\" data-end=\"1458\"><p data-start=\"1373\" data-end=\"1458\">Savoir g\u00e9rer une campagne omnicanale (email, r\u00e9seaux sociaux, publicit\u00e9 en ligne\u2026).<\/p><\/li><li data-start=\"1459\" data-end=\"1546\"><p data-start=\"1461\" data-end=\"1546\">Piloter des projets digitaux de grande envergure en lien avec la strat\u00e9gie de marque.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792632\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792632\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-fa009f2 e-con-full e-flex e-con e-child\" data-id=\"fa009f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9cde43e e-flex e-con-boxed e-con e-child\" data-id=\"9cde43e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435e584 elementor-widget elementor-widget-text-editor\" data-id=\"435e584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"1579\" data-end=\"1649\"><p data-start=\"1581\" data-end=\"1649\">\u00catre titulaire d\u2019un dipl\u00f4me Bac+3 minimum dans un domaine connexe.<\/p><\/li><li data-start=\"1650\" data-end=\"1692\"><p data-start=\"1652\" data-end=\"1692\">D\u00e9p\u00f4t d\u2019un <strong data-start=\"1663\" data-end=\"1689\">dossier de candidature<\/strong>.<\/p><\/li><li data-start=\"1693\" data-end=\"1752\"><p data-start=\"1695\" data-end=\"1752\">R\u00e9ussite \u00e0 un <strong data-start=\"1709\" data-end=\"1736\">entretien de motivation<\/strong> devant un jury.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792633\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792633\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-8404e6b e-con-full e-flex e-con e-child\" data-id=\"8404e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d98b8b e-flex e-con-boxed e-con e-child\" data-id=\"9d98b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16480 elementor-widget elementor-widget-text-editor\" data-id=\"1c16480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 data-start=\"1814\" data-end=\"1871\">1. <strong data-start=\"1822\" data-end=\"1869\">Strat\u00e9gie de communication digitale avanc\u00e9e<\/strong><\/h4><p data-start=\"1872\" data-end=\"1958\">D\u00e9veloppement d\u2019une strat\u00e9gie omnicanale, coh\u00e9rence de marque, int\u00e9gration des canaux.<\/p><h4 data-start=\"1960\" data-end=\"2012\">2. <strong data-start=\"1968\" data-end=\"2010\">Marketing d\u2019influence et brand content<\/strong><\/h4><p data-start=\"2013\" data-end=\"2102\">Collaboration avec des influenceurs, cr\u00e9ation de contenu engageant, storytelling digital.<\/p><h4 data-start=\"2104\" data-end=\"2148\">3. <strong data-start=\"2112\" data-end=\"2146\">CRM et fid\u00e9lisation multicanal<\/strong><\/h4><p data-start=\"2149\" data-end=\"2242\">Ma\u00eetrise des outils de gestion client, segmentation, automatisation du marketing relationnel.<\/p><h4 data-start=\"2244\" data-end=\"2291\">4. <strong data-start=\"2252\" data-end=\"2289\">Publicit\u00e9 digitale et performance<\/strong><\/h4><p data-start=\"2292\" data-end=\"2379\">Gestion de campagnes Google Ads, Meta Ads, LinkedIn Ads ; optimisation de l\u2019ACOS, ROAS.<\/p><h4 data-start=\"2381\" data-end=\"2426\">5. <strong data-start=\"2389\" data-end=\"2424\">Big Data et marketing pr\u00e9dictif<\/strong><\/h4><p data-start=\"2427\" data-end=\"2499\">Analyse de donn\u00e9es, datavisualisation, outils d\u2019analyse comportementale.<\/p><h4 data-start=\"2501\" data-end=\"2559\">6. <strong data-start=\"2509\" data-end=\"2557\">E-commerce et exp\u00e9rience utilisateur (UX\/UI)<\/strong><\/h4><p data-start=\"2560\" data-end=\"2629\">Gestion de boutique en ligne, tunnel de conversion, optimisations UX.<\/p><h4 data-start=\"2631\" data-end=\"2673\">7. <strong data-start=\"2639\" data-end=\"2671\">Pilotage de projets digitaux<\/strong><\/h4><p data-start=\"2674\" data-end=\"2758\">Gestion agile, outils de collaboration (Trello, Notion, Slack), gestion des \u00e9quipes.<\/p><h4 data-start=\"2760\" data-end=\"2796\">8. <strong data-start=\"2768\" data-end=\"2794\">Veille et e-r\u00e9putation<\/strong><\/h4><p data-start=\"2797\" data-end=\"2871\">Outils de veille strat\u00e9gique, gestion de crise digitale, social listening.<\/p><h4 data-start=\"2873\" data-end=\"2926\">9. <strong data-start=\"2881\" data-end=\"2924\">S\u00e9minaires professionnels &amp; Conf\u00e9rences<\/strong><\/h4><p data-start=\"2927\" data-end=\"2997\">Interventions d\u2019experts du secteur, \u00e9tudes de cas, ateliers pratiques.<\/p><h4 data-start=\"2999\" data-end=\"3061\">10. <strong data-start=\"3008\" data-end=\"3059\">Projet de fin d\u2019\u00e9tudes ou m\u00e9moire professionnel<\/strong><\/h4><p data-start=\"3062\" data-end=\"3134\">Travail de recherche appliqu\u00e9e \u00e0 un projet r\u00e9el, soutenance devant jury.<\/p><h4 data-start=\"3136\" data-end=\"3182\">11. <strong data-start=\"3145\" data-end=\"3180\">Stage professionnel obligatoire<\/strong><\/h4><p data-start=\"3183\" data-end=\"3273\">P\u00e9riode de 3 \u00e0 6 mois dans une entreprise du secteur digital, communication ou e-commerce.<\/p><h3 data-start=\"3280\" data-end=\"3317\">\u00a0<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792634\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792634\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7569d9e e-con-full e-flex e-con e-child\" data-id=\"7569d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e666fd1 e-flex e-con-boxed e-con e-child\" data-id=\"e666fd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38db515 elementor-widget elementor-widget-text-editor\" data-id=\"38db515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"3318\" data-end=\"3355\"><p data-start=\"3320\" data-end=\"3355\">Responsable marketing digital<\/p><\/li><li data-start=\"3356\" data-end=\"3393\"><p data-start=\"3358\" data-end=\"3393\">Chef de projet web ou digital<\/p><\/li><li data-start=\"3394\" data-end=\"3437\"><p data-start=\"3396\" data-end=\"3437\">Consultant(e) en strat\u00e9gie digitale<\/p><\/li><li data-start=\"3438\" data-end=\"3493\"><p data-start=\"3440\" data-end=\"3493\">Social media manager \/ Community manager senior<\/p><\/li><li data-start=\"3494\" data-end=\"3542\"><p data-start=\"3496\" data-end=\"3542\">Expert(e) en brand content ou en SEO\/SEA<\/p><\/li><li data-start=\"3543\" data-end=\"3571\"><p data-start=\"3545\" data-end=\"3571\">Responsable e-commerce<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master Professionnel en Marketing et communication Digitale BAC + 5 Le Master en Marketing et Communication Digitale de TML Business School est un programme strat\u00e9gique qui forme les futurs leaders du digital. \u00c0 l\u2019\u00e8re de la transformation num\u00e9rique, les entreprises ont besoin d\u2019experts capables d\u2019imaginer, de d\u00e9ployer et de piloter des strat\u00e9gies digitales multicanal. Ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-889","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/comments?post=889"}],"version-history":[{"count":7,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/889\/revisions"}],"predecessor-version":[{"id":896,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/889\/revisions\/896"}],"wp:attachment":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/media?parent=889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}