{"id":992,"date":"2025-07-28T16:11:51","date_gmt":"2025-07-28T16:11:51","guid":{"rendered":"https:\/\/tlmbusinessschool-ci.com\/\/?page_id=992"},"modified":"2025-07-28T16:16:05","modified_gmt":"2025-07-28T16:16:05","slug":"master-en-gestion-commerciale-et-marketing","status":"publish","type":"page","link":"https:\/\/tlmbusinessschool-ci.com\/index.php\/master-en-gestion-commerciale-et-marketing\/","title":{"rendered":"Master en Gestion Commerciale et Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"992\" class=\"elementor elementor-992\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-731cb84c e-con-full e-flex e-con e-parent\" data-id=\"731cb84c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;mountains&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" opacity=\"0.33\" d=\"M473,67.3c-203.9,88.3-263.1-34-320.3,0C66,119.1,0,59.7,0,59.7V0h1000v59.7 c0,0-62.1,26.1-94.9,29.3c-32.8,3.3-62.8-12.3-75.8-22.1C806,49.6,745.3,8.7,694.9,4.7S492.4,59,473,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" opacity=\"0.66\" d=\"M734,67.3c-45.5,0-77.2-23.2-129.1-39.1c-28.6-8.7-150.3-10.1-254,39.1 s-91.7-34.4-149.2,0C115.7,118.3,0,39.8,0,39.8V0h1000v36.5c0,0-28.2-18.5-92.1-18.5C810.2,18.1,775.7,67.3,734,67.3z\"\/>\n\t<path class=\"elementor-shape-fill\" d=\"M766.1,28.9c-200-57.5-266,65.5-395.1,19.5C242,1.8,242,5.4,184.8,20.6C128,35.8,132.3,44.9,89.9,52.5C28.6,63.7,0,0,0,0 h1000c0,0-9.9,40.9-83.6,48.1S829.6,47,766.1,28.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43e895fe e-con-full e-flex e-con e-child\" data-id=\"43e895fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3332a732 elementor-widget elementor-widget-heading\" data-id=\"3332a732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master en Gestion Commerciale et Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcec0a7 elementor-widget elementor-widget-heading\" data-id=\"dcec0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">BAC + 5<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1fe0e6 e-flex e-con-boxed e-con e-parent\" data-id=\"c1fe0e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ce0b2 elementor-widget elementor-widget-text-editor\" data-id=\"c7ce0b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le <strong data-start=\"6200\" data-end=\"6246\">Master en Gestion Commerciale et Marketing<\/strong> de <strong data-start=\"6250\" data-end=\"6273\">TML Business School<\/strong> s\u2019adresse aux futurs cadres souhaitant ma\u00eetriser les strat\u00e9gies commerciales et marketing \u00e0 l\u2019\u00e8re du num\u00e9rique. Ce programme int\u00e8gre les dimensions cl\u00e9s de la performance commerciale, du marketing digital, de la relation client et de l\u2019innovation strat\u00e9gique.<br data-start=\"6533\" data-end=\"6536\" \/>Il pr\u00e9pare les participants \u00e0 r\u00e9pondre aux enjeux de comp\u00e9titivit\u00e9, de fid\u00e9lisation et de croissance dans un environnement concurrentiel globalis\u00e9.<\/p><h4 data-start=\"6938\" data-end=\"6973\">\ud83c\udf93 \u00c0 qui s\u2019adresse ce Master ?<\/h4><ul data-start=\"6974\" data-end=\"7136\"><li data-start=\"6974\" data-end=\"7054\"><p data-start=\"6976\" data-end=\"7054\">Titulaires d\u2019un Bac+4 ou Bac+5 en commerce, marketing, communication, gestion.<\/p><\/li><li data-start=\"7055\" data-end=\"7136\"><p data-start=\"7057\" data-end=\"7136\">Professionnels de la vente et du marketing en qu\u00eate de progression de carri\u00e8re.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be88743 e-flex e-con-boxed e-con e-parent\" data-id=\"be88743\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eae79e e-con-full e-flex e-con e-child\" data-id=\"0eae79e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b238d1f e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"b238d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"186879263\" aria-label=\"Onglets. Ouvrez des \u00e9l\u00e9ments avec Entrer ou Espace, fermez-les avec Echape et naviguez \u00e0 l&#039;aide des touches fl\u00e9ch\u00e9es.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1868792631\" data-tab-title-id=\"e-n-tab-title-1868792631\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1868792631\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tObjectifs de la formation \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792632\" data-tab-title-id=\"e-n-tab-title-1868792632\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792632\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tConditions d'acc\u00e8s\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792633\" data-tab-title-id=\"e-n-tab-title-1868792633\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792633\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tProgramme d\u00e9taill\u00e9\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1868792634\" data-tab-title-id=\"e-n-tab-title-1868792634\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1868792634\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tD\u00e9bouch\u00e9s professionnels\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1868792631\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792631\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-5966e2f e-con-full e-flex e-con e-child\" data-id=\"5966e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9929d3 e-flex e-con-boxed e-con e-child\" data-id=\"f9929d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91381a6 elementor-widget elementor-widget-text-editor\" data-id=\"91381a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"6719\" data-end=\"6768\"><p data-start=\"6721\" data-end=\"6768\">\u00c9laborer des strat\u00e9gies marketing performantes.<\/p><\/li><li data-start=\"6769\" data-end=\"6819\"><p data-start=\"6771\" data-end=\"6819\">Piloter la force de vente et la relation client.<\/p><\/li><li data-start=\"6820\" data-end=\"6873\"><p data-start=\"6822\" data-end=\"6873\">D\u00e9velopper des campagnes digitales et multicanales.<\/p><\/li><li data-start=\"6874\" data-end=\"6936\"><p data-start=\"6876\" data-end=\"6936\">Conqu\u00e9rir et fid\u00e9liser les march\u00e9s locaux et internationaux.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792632\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792632\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-fa009f2 e-con-full e-flex e-con e-child\" data-id=\"fa009f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9cde43e e-flex e-con-boxed e-con e-child\" data-id=\"9cde43e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-435e584 elementor-widget elementor-widget-text-editor\" data-id=\"435e584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"7164\" data-end=\"7202\"><p data-start=\"7166\" data-end=\"7202\">Bac+4 ou Bac+5 valid\u00e9 ou \u00e9quivalent.<\/p><\/li><li data-start=\"7203\" data-end=\"7249\"><p data-start=\"7205\" data-end=\"7249\">Dossier acad\u00e9mique et entretien d\u2019admission.<\/p><\/li><li data-start=\"7250\" data-end=\"7310\"><p data-start=\"7252\" data-end=\"7310\">Exp\u00e9rience professionnelle souhait\u00e9e mais non obligatoire.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792633\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792633\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-8404e6b e-con-full e-flex e-con e-child\" data-id=\"8404e6b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9d98b8b e-flex e-con-boxed e-con e-child\" data-id=\"9d98b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c16480 elementor-widget elementor-widget-text-editor\" data-id=\"1c16480\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"7330\" data-end=\"7390\"><p data-start=\"7333\" data-end=\"7390\"><strong data-start=\"7333\" data-end=\"7390\">Strat\u00e9gie commerciale et gestion de la force de vente<\/strong><\/p><\/li><li data-start=\"7391\" data-end=\"7451\"><p data-start=\"7394\" data-end=\"7451\"><strong data-start=\"7394\" data-end=\"7451\">Marketing strat\u00e9gique et comportement du consommateur<\/strong><\/p><\/li><li data-start=\"7452\" data-end=\"7507\"><p data-start=\"7455\" data-end=\"7507\"><strong data-start=\"7455\" data-end=\"7507\">Marketing digital, r\u00e9seaux sociaux et e-commerce<\/strong><\/p><\/li><li data-start=\"7508\" data-end=\"7550\"><p data-start=\"7511\" data-end=\"7550\"><strong data-start=\"7511\" data-end=\"7550\">Gestion de la relation client (CRM)<\/strong><\/p><\/li><li data-start=\"7551\" data-end=\"7600\"><p data-start=\"7554\" data-end=\"7600\"><strong data-start=\"7554\" data-end=\"7600\">\u00c9tudes de march\u00e9 et intelligence marketing<\/strong><\/p><\/li><li data-start=\"7601\" data-end=\"7644\"><p data-start=\"7604\" data-end=\"7644\"><strong data-start=\"7604\" data-end=\"7644\">Communication de marque et publicit\u00e9<\/strong><\/p><\/li><li data-start=\"7645\" data-end=\"7697\"><p data-start=\"7648\" data-end=\"7697\"><strong data-start=\"7648\" data-end=\"7697\">Techniques de n\u00e9gociation et de vente B2B\/B2C<\/strong><\/p><\/li><li data-start=\"7698\" data-end=\"7750\"><p data-start=\"7701\" data-end=\"7750\"><strong data-start=\"7701\" data-end=\"7750\">Gestion budg\u00e9taire et indicateurs commerciaux<\/strong><\/p><\/li><li data-start=\"7751\" data-end=\"7805\"><p data-start=\"7754\" data-end=\"7805\"><strong data-start=\"7754\" data-end=\"7805\">Projet professionnel et m\u00e9moire de fin d\u2019\u00e9tudes<\/strong><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1868792634\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1868792634\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-7569d9e e-con-full e-flex e-con e-child\" data-id=\"7569d9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e666fd1 e-flex e-con-boxed e-con e-child\" data-id=\"e666fd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38db515 elementor-widget elementor-widget-text-editor\" data-id=\"38db515\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li data-start=\"7840\" data-end=\"7887\"><p data-start=\"7842\" data-end=\"7887\">Responsable marketing \/ Directeur marketing<\/p><\/li><li data-start=\"7888\" data-end=\"7930\"><p data-start=\"7890\" data-end=\"7930\">Responsable commercial \/ Chef de vente<\/p><\/li><li data-start=\"7931\" data-end=\"7966\"><p data-start=\"7933\" data-end=\"7966\">Brand manager \/ Chef de produit<\/p><\/li><li data-start=\"7967\" data-end=\"8006\"><p data-start=\"7969\" data-end=\"8006\">Consultant en strat\u00e9gie commerciale<\/p><\/li><li data-start=\"8007\" data-end=\"8029\"><p data-start=\"8009\" data-end=\"8029\">Entrepreneur digital<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master en Gestion Commerciale et Marketing BAC + 5 Le Master en Gestion Commerciale et Marketing de TML Business School s\u2019adresse aux futurs cadres souhaitant ma\u00eetriser les strat\u00e9gies commerciales et marketing \u00e0 l\u2019\u00e8re du num\u00e9rique. Ce programme int\u00e8gre les dimensions cl\u00e9s de la performance commerciale, du marketing digital, de la relation client et de l\u2019innovation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-992","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/comments?post=992"}],"version-history":[{"count":7,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/992\/revisions"}],"predecessor-version":[{"id":999,"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/pages\/992\/revisions\/999"}],"wp:attachment":[{"href":"https:\/\/tlmbusinessschool-ci.com\/index.php\/wp-json\/wp\/v2\/media?parent=992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}